The boy runs home and calls 911 to report the abuse. As she attempts to leave, he witnesses the girl getting verbally and physically abused by her father, while a vicious dog is seen chained up in the yard. The young boy goes over to a young girl's house with the hamster in the shoebox.
The mother, meanwhile is putting on makeup to cover bruises on her face. The boy attempts to answer the phone, but is advised not to. The video shows Clark on an escalator and in a room with the walls around her moving closer, while the video storyline interprets various forms of domestic abuse.Ī young boy is shown with a hamster in a cage, at the same time a man calls the house while the mother lets the phone ring. The music video was directed by Morgan Lawley and premiered in early 1999. She calls Stegall's production "always right on the mark." Music video “EveryTime I Cry” is really just about seeing the light at the end of the tunnel and every tear you shed, it makes you also appreciate the good times, and it makes you feel like, ‘Okay, I deserve to be here, I’ve gone through the struggles and I feel like I learned something.’ I think the message of the song is super important for everybody going through hard times,” she shared on Apple Music.The song chronicles a woman's continuing disappointment in her ex-lover who keeps putting her heart into misery over and over again.ĭeborah Evans Price, of Billboard magazine reviewed the song favorably, saying that Clark gives a strong performance. The song is about finding power in tears and realizing that being in touch with your emotions is healthy. The new track opens with resonating synths, building up momentum until a groovy beat drops. It makes sense for her to keep this era going a little longer, after all, it was the most-streamed debut album by a female EDM artist in 2020. Ava said on her Twitter that the song was a continuation of Heaven & Hell. Contrary to popular belief, it doesn’t form part of an upcoming project. “EveryTime I Cry” is Ava’s official first new single of the year. Since then, she released the holiday track “Christmas Without You” and the music video for “My Head & My Heart,” which formed part of the debut album.
Singer-songwriter Ava Max, known for hits such as “Sweet But Psycho,” is back with a new single, “Everytime I Cry.” “EveryTime I Cry” Extends the Heaven & Hell EraĪva recently released her debut album Heaven & Hell in September 2020.
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